Friday, May 4, 2012

Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing

!±8± Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing

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Post Date : May 04, 2012 09:32:04 | N/A

A Winner in 2012 Small Business Book Awards by Small Business Trends 

"If you own a website, you're a publisher."

Interruption marketing is a thing of the past. We can no longer only talk to our audience. We must join the conversation that's already happening. 

The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing.

The companies that are succeeding right now are the ones creating content that engages their customers and brings in the business.

That's where this book comes in. Many marketing books present themselves like the consultant who comes in and says, "Here's the strategy you need, but I don't implement. I don't actually do it. That's for you to figure out." But if you're going to be successful, you need to understand how to create and promote compelling content that brings in the customers - not just that you need to.

Accelerate! provides the reader with a comprehensive understanding of what it takes to execute a successful content marketing strategy, no matter how big or small your organization is.

Any one of the chapters in this book could be books unto themselves, but rather than write a multi-volume encyclopedia on the subject, Arnie has created a portable field guide for your marketing strategy.

Accelerate! will:

* Guide you through the 8 steps to a successful content marketing plan from developing a strategy to measuring results
* Give 16 examples of content you can create for your business
* Review real case studies from both small and large businesses that are doing it right
* Highlight the best and most used tools in the industry, most of which are free!
* Showcase contributions from 13 other industry experts including; Jay Baer, Rand Fishkin and Joe Pulizzi.

"Content marketing is about providing information of value to the customer.

The business that provides that information will win." Get started with Accelerate! today.

From the Back Cover

"Content marketing isn't necessarily hard, but it can be complicated. And that's why this book is so indispensable. Prepare to be amazed." 
- Jay Baer, Co-Author of The NOW Revolution.

"Kuenn's innovative and sound strategies for content marketing and development shine brightly in Accelerate!, an outstanding and thoroughly fascinating example of today's best practices for building a successful online business." 
- Brett Tabke, CEO, WebmasterWorld Inc.

"In an era where everyone can have a voice, if they choose to, Kuenn provides a practical guide on how to leverage your voice to its full advantage. It's a must for marketers who have to learn how to transform themselves into producers of valuable and relevant content." 
- Gord Hotchkiss, Senior Vice President, Mediative

"I found Accelerate! a breath of fresh air in the whirlwind of online marketing books that have come out recently. Accelerate! provides good solid logic and assists the reader in understanding the magic behind the curtain of Internet marketing." 
- Lon Safko, author of The Social Media Bible

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Sunday, April 8, 2012

The Comic Guide to Search Engine Optimization (SEO) - A Beginners Guide

!±8± The Comic Guide to Search Engine Optimization (SEO) - A Beginners Guide

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Post Date : Apr 08, 2012 19:32:04 | N/A

Getting on the first page of a search engine's result pages is crucial for any business. If you have ever wondered why some websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). This beginners guide covers the core concepts needed for developing and managing a successful SEO plan.

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Friday, March 16, 2012

Introduction to Webometrics: Quantitative Web Research for the Social Sciences (Synthesis Lectures on Information Concepts, Retrieval, and Services)

!±8± Introduction to Webometrics: Quantitative Web Research for the Social Sciences (Synthesis Lectures on Information Concepts, Retrieval, and Services)

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Post Date : Mar 16, 2012 04:57:04 | Usually ships in 24 hours

Webometrics is concerned with measuring aspects of the web: web sites, web pages, parts of web pages, words in web pages, hyperlinks, web search engine results. The importance of the web itself as a communication medium and for hosting an increasingly wide array of documents, from journal articles to holiday brochures, needs no introduction. Given this huge and easily accessible source of information, there are limitless possibilities for measuring or counting on a huge scale (e.g., the number of web sites, the number of web pages, the number of blogs) or on a smaller scale (e.g., the number of web sites in Ireland, the number of web pages in the CNN web site, the number of blogs mentioning Barack Obama before the 2008 presidential campaign). This book argues that it can be useful for social scientists to measure aspects of the web and explains how this can be achieved on both a small and large scale. The book is intended for social scientists with research topics that are wholly or partly online (e.g., social networks, news, political communication) and social scientists with offline research topics with an online reflection, even if this is not a core component (e.g., diaspora communities, consumer culture, linguistic change). The book is also intended for library and information science students in the belief that the knowledge and techniques described will be useful for them to guide and aid other social scientists in their research. In addition, the techniques and issues are all directly relevant to library and information science research problems. Table of Contents: Introduction / Web Impact Assessment / Link Analysis / Blog Searching / Automatic Search Engine Searches: LexiURL Searcher / Web Crawling: SocSciBot / Search Engines and Data Reliability / Tracking User Actions Online / Advaned Techniques / Summary and Future Directions

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